People-Led Marketing
I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. 🥰
"Lemon, it's February."
Oh hey! 👋 Recently, I've been feeling a lot like this 30 Rock meme: It's already been A Year and I have a couple of big updates for you! I've been putting off this email because I wanted to have all-the-things-in-place before announcing anything but it's been a whiiiiile since I emailed you all and those pesky ducks may never get into a row! 🦆🦆🦆 Bye bye, day rates! Thanks to landing a dream role with a dream client, I no longer have capacity to offer day rates or take on any more ongoing...
feeling grateful ✨🥂
Hey hey! I wish I could be sending you an email full of reflections and lessons learned from 2024, but I'm late for getting ready for a Christmas party and this face won't make itself up. 💄 So I mainly just wanted to pop into your inbox to say: THANK YOU for being part of my little corner of the internet! 🥰 I'm feeling very grateful that I'm heading into my ninth (!?!?!) year of running my business, and it's all possible because of the magical people in my world (aka YOU). Okay, my getting...
proud of myself for this one 🥰
The other day I shared an email about my involvement in the Results Advantage Private Podcast Series hosted by my friend Jocelyn Montemarano! (ICYMI, here's the link to for free join in one-click!) I don't do a lot of summits or podcast interviews nowadays because here's what usually happens: Someone invites me to their summit or podcast I get excited and say 'yes!' The date to submit my talk gets closer and closer I start to spiral - my workload is too much, my energy levels are too low,...
more engagement > more affiliates
When it comes to growing an affiliate program, it can be easy to focus on inviting as many affiliates as possible & hoping that more affiliates will naturally lead to more sales. 🤞 Here’s the thing: you probably already have a gold mine of affiliates. ✨ But... are they promoting as much as they could be? If not, the problem isn’t a lack of affiliates - it’s that they aren’t engaged. And you’re not alone with this issue. Upon signing up, one Affiliate Amplify member said: “The hardest part is...
your Black Friday affiliate gameplan ✨
Love it or hate it: we're just over a month away from Black Friday. 😬 That extra injection of cash before the holiday period is sure tempting but last Black Friday felt stressful, overwhelming, busy and, most of all, really frickin' loud. If the internet is already loud, then BFCM is the fireworks of the online world! 🎆 As a solopreneur, the pressure to stand out can be overwhelming. Facebook ads, gift guides, blog posts – the list goes on. Anything and everything to increase the chance of...
a big comfort zone win 💕
At the start of the year, I set myself a goal to find more friends in Sweden. (ICYMI: I moved from the UK to Sweden in 2020!) Kinda hard as an introvert with social anxiety who doesn't really speak any Swedish. 😅 Doubley hard as I live in the absolute middle of nowhere, with my nearest city being a 1 hour drive. I tried to arrange meetups with people "nearby" but it never quite worked out - I kept getting sick, busy, or just generally not feeling it. I realised that meeting people in-person...
this isn't just a quirk, it's a necessity 💛
Taking risks. Pushing limits. Making an impact. These are all things entrepreneurs are known for. But one of the most important traits of being self-employed (whether you're a business owner, content creator, maker, or streamer) is adaptability. Especially for those of us with low-energy (a.k.a. 'cosypreneurs')! 🥰 Being able to adapt (and adapt quickly) isn't just a quirk of being an entrepreneur, it's a necessity so that we can: notice when an offer isn't selling as we'd hoped and tweak the...
i’m spiralling out a lil bit! 😵💫🌀
Hey hey! o/ It’s been a while since I updated you on my progress of moving my affiliate program related products & content to ReferralPie! So, I thought I’d share a hurdle I’ve been hitting lately: As part of my strategy for growing ReferralPie, I want to focus on reaching three key people: digital product creators & online service providers who want to setup and grow affiliate & referral programs so they can spend less time marketing on social media fellow affiliate program managers who need...
stop sweeping this under the rug 🧹
Swipe copy is one of those things that you know you should proooobably create for your affiliates but, when it comes down to crunch time, it gets swept under the proverbial rug. The number of times I’ve sat down to promote someone’s offer (as an affiliate myself) and the swipe copy is either a) non-existent or b) just plain bad is too many times to count. 🙈 As your resident affiliate program wizard, I won’t let this experience happen to your affiliates! 🧙♂️✨ Just in case you’re new to the...
three is my lucky number ✨
Hey hey! Long time, no speak! I haven't been in your inbox as much as I'd have planned to be lately. I went back to the UK for a wedding and came back with Covid. 😬🤧 Recovery has been sloooow but I'm easing back into things now and... yeah. It's been tough! Let's just say my plans have been a little derailed but I'm trying to get back on the tracks, one day at a time. 🚂 I do have some things to share with you today, though! As always, good things come in 3's! 1) Spruce up your sales pages and...
I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. 🥰